Most of my experiments fail. On purpose.
I'm Ian Cropper. I lead the Growth engineering team at TrainingPeaks, now part of Garmin. About 60% of what we test loses. The rest pays for all of it, and I write about both.
By the numbers8% lift in paid conversion. 40+ experiments in year one. Time to first value cut from 4 days to 2.
Latest writingWhat I'm learning from running a growth team: the experiments, the failures, and the books that changed how I work.
Books
